I had talked about the importance of getting lots of back links to your site in one of my earlier articles. Back links are important for ranking well in the search engines. Back Link building is also called Off Page Optimization in SEO.

Now, sites that link back to your website and the page rank of those sites are important. Getting back links with irrelevant sites dont count with the search engines. It is a wasted effort. How do search engines decide about the relevance of the site pointing to your website?

Search engines take many factors into account. One of them is the keywords used in the anchor text in linking back to your site. If your site is about love than the anchor text: love making tips may be given more importance than the anchor text: recommended website.

Search engines also like to take into account the page title of the site page that is linking to your site. Some sites are considered to be authority sites by the search engines. Back links from authority sites are very valuable.

In short, you should try to get quality back links from those websites that are related to your sites niche. Those websites should be considered as authority sites by the search engines. The anchor text used to link back to your site should contain your site niche related keyword.

In other words, getting lots of back links from authority sites is what counts with the search engines. How to get lots of back links from authority sites?

You must have heard about social book marking sites and how they work. Social book marking sites like digg, stumbleupon, furl, del.icio.us, propeller etc are considered as authority sites by search engines especially Google. Most of these social sites have a page rank of 6+.

If you can bookmark your website on these sites, you can get lots of quality one way links. Dont forget, many people visit these social bookmarking sites, so you can get many visitors in addition to back links as well.

Approximately fifty million people or so get on Myspace regularly, and every single user wishes his or her profile to stand out. Because of the high demand for Myspace graphics and layouts, there are a number of websites that offer Myspace freebies for users. It’s very easy for users to make their profiles unique.

There are a number of different Myspace layout themes, including sports layouts, Obama and McCain layouts, celebrity layouts, pretty layouts, glitter layouts, religious layouts, and more. There are Myspace layouts and themes for users of all ages and backgrounds.

Guys, for instance, prefer to have sporty layouts of their favorite teams, as well as hip hop layouts and funny graphics. A lot of girls enjoy spicing their Myspace layouts up with glitter graphics, glitter dollz/dolls, pretty pictures, and more. Cute Happy Bunny pictures are also very popular to put on Myspace profiles.

Seasonal layouts make their yearly rounds to Myspace. Just recently many Myspace users took advantage of all the spooky Halloween layouts, which they are now exchanging for pretty Fall and Thanksgiving themes. In December, Christmas, Hanukkah, Winter Solstice, etc., layouts are going to be very popular. February is the best time of the year for girls that enjoy spicing their Myspace layouts up. There are so many pretty pink and red Valentine’s Day layouts and graphics that they’re all hard to choose from!

There are also MySpace code layout generators and basic templates for those who like to have a hand in customizing their own layouts. Layout generators aren’t too hard to figure out. You simply enter the attributes you’d like for your layout, such as the background color, text color, size, etc. and then the code will be generated for you. Copy and paste the code in your “about me” edit box.

Getting on Myspace is also a popular way for entertainers, entrepreneurs, and organizations are promoting their stuff. They can simply add friends to their profile as a way to get word out about their albums, services, websites, etc… Established entertainers often use Myspace as a way to get in touch with their fans, and up and coming entertainers use Myspace as a way to get fans.

Each Myspace page should be unique to the user’s personality. Thanks to the practically infinite amount of layouts, graphics, generators, pictures, avatars, games, and more, it’s possible for everyone to show of their personalities. In fact, there is so much to choose from, that many users change their profiles everyday!